Hai Lieu

From Boardroom to Coffee Shop | Strategy & Ops | MIT MBA

About Me

I’m a strategy and operations leader who turns complexity into clarity - using analytics, digital tools, and pragmatic execution to drive measurable growth. With 10+ years across Deloitte, SaaS, healthcare, consumer, and even co-founding a coffee brand in Vietnam, I bring both boardroom discipline and entrepreneurial scrappiness to every transformation I lead.

Highlights

  • Enterprise AI Transformation: Led first-of-its-kind AI-powered hospital inventory pilot program, proving ROI and scaling to 50+ hospitals.

  • Strategy & GTM Execution: Built investment case and GTM playbook for SaaS partner, unlocking tens of millions in pipeline value.

  • Analytics & Insights: Optimized distribution network for industrial manufacturer, cutting 30% logistics spend while improving service levels.

  • Product Innovation: Co-developed 10+ AI features, aligning data, engineering, and user feedback to boost adoption and product-market fit.

  • Entrepreneurial Growth: Co-founded and scaled a direct-to-consumer F&B brand to profitability, sustaining success for 10+ years.

Education

  • MIT Sloan School of Management - MBA, Business Analytics

  • KAIST - B.S., Chemical & Biomolecular Engineering

Press & Media

  • CNBC — Why Starbucks Struggles in Vietnam’s $1B Coffee Market (watch)

  • Poets&Quants — Meet MIT Sloan's MBA Class of 2020 (read)

  • VOV World — Unique Online Graduation Ceremony During COVID (read)

Beyond Work

Outside of driving strategy and transformation, I’m a coffee enthusiast, a proud dad to a curious 5-year-old, and an occasional short-film actor. I believe the best solutions come from blending creativity, resilience, and collaboration - values I bring into every team and initiative I lead.

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